Product design is not that hard. That is what some people think until they actually start designing a product. It seems they have bought into the myths surrounding product design. But once they start designing the product, they face mistake after mistake as they try to achieve their dream of launching a successful product on the global markets. If you want to avoid missteps that can delay or even derail your product launch, do not believe these five popular product design myths.
Myth 1 – Simple Designs are Minimalistic
While it is true that simplicity is a good thing, but when it comes to product design, only making a “minimalistic” designs is not. A design that is too simplistic can do more damage than good as it can fail to meet expectations of your consumers. The damage is even greater if you manufacture a prototype from a “minimalistic” design and it fails to make an impression with potential investors – sometimes you only have one chance to wow investors. So do not conflate simplicity with minimalism.
Myth 2 – Product Design is About Aesthetics
Sure, a product design has to look good, but making a product aesthetically-pleasing is just one aspect of product design. Product design is not just about how consumers will see your product but also about how they will use it, meaning functionality is a huge aspect of the process as well. If you focus more on aesthetics and not functionality, something which is essential for maximizing user experience, you can come up with a good looking product that people will not want to use. The product might even be dangerous.
Myth 3 – Options Increase Customer Satisfaction
This myth is the opposite of the first myth. Some people believe that the more features a product has, the more people will be pleased and pay for it. Not only can this make developing a simple prototype a nightmare, it can also make the final product overly complicated for consumers to use. Yes, more options can be a good thing, but only if they fit into the simplistic design of the product and are integrated well. Otherwise, they can increase the number of potential problems that both you and your customers can face with the product.
Myth 4 – Products Become Testable Only in the Prototype Stage
People who think this have never heard of product design analysis, which allows you to determine the performance of a product before it even reaches the prototype stage. Product analysis can answer some very important questions before an expensive product is manufactured. These questions include if the product is costly to manufacture, pleasing to the eyes, made from sturdy components, being constructed using the appropriate method, safe to use and eco-friendly. You can do a product analysis at any stage of the product design process.
Knowing these myths will help you avoid product design mistakes in the process of developing a product. All business owners dream of making a product or service that is a huge success when it hits global markets, but this also leads them to believe anything. Hopefully, you never believe these debunked myths ever again.