Sketching plays an important role in creating concepts. It gives a designer the window to visualize a concept before jumping into details, saving hours even days of work.
While working in a team, sketching helps to collaborate with others, tons of ideas come to life on a mere piece of paper.
Read more about the importance of sketching..
Just having an idea is not enough. Everyone has ideas these days.
You need to develop and nurture it with the right team and the right tools so that you can build up on its originality and tackle a problem that you know very well. In the end, you will create a brand while also solving a problem for people.