Having an idea

Just having an idea is not enough. Everyone has ideas these days.
You need to develop and nurture it with the right team and the right tools so that you can build up on its originality and tackle a problem that you know very well. In the end, you will create a brand while also solving a problem for people.

The Process

Unknown to many, product development and design involve a very lengthy process. Any product you see, small or big, is the outcome of hours of work and brainstorming.

More or less, the process includes: Idea Generation, Evaluation of the Idea, Feasibility Study, Business Analytics, Pilot Runs and Testing and New Product Launch.