When you come up with a great idea for a product, not only can you manufacture something that will sell great on the global market, but also transform people’s lives for the better. But coming up with a great idea is not easy and requires a lot of dedication to produce the necessary criteria that will aid you in deciding which ideas are worth pursuing. Here are five tips that can help you think up new ideas for your next product development project.
Free Your Mind
Regardless of how hard coming up with great ideas is, for many people, the biggest hindrance is their own mentality. It starts off with thinking they are not that creative; a thought that creates a mental roadblock and prevents any idea from passing through and reaching its full potential. Here is the truth: idea generation is not a skill that is only available to the select few; it is something that is available to everyone, as long as they can dissuade themselves from the thought that they are not creative.
Start by looking into your target consumers – what problems they are currently facing – and think about what products can help them solve their problems. Sit down (alone or with your team) and make a broad list of ideas without worrying about the minute details (you will flesh these out later on). After you come up with these product ideas, narrow it down to the ones you think will make great products.
Look at Existing Products
No idea is 100 per cent unique and everyone needs some inspiration. That is why it is a good idea to look at the current products that are meeting the needs of your target consumers and learn from them. You should not copy another company’s product but look at what makes it good, how it benefits the other company and how what you have learned could benefit your business. After that, you can aim to create a unique product based on the information you have uncovered.
Talk to People
If you want to come up with a great product that will help people, one of the best ways to go about it is to just go ask the people. Listen to their experiences and take down noteworthy stuff that you can reflect upon in your next brainstorming session.
Take Your Time
If the idea generation session is not yielding any fruits that day, do not force it. Sometimes, great ideas do not just come at once, but take some time to marinate in the brain. You might even be surprised that during the next session, ideas are just flowing with ease. So do not be discouraged if you come out of a session with nothing to show for it. Rather, always be prepared to take advantage of ideas when they do come, especially if they come in waves. Even if the idea seems dumb at the time, write it down; do not focus too much on wanting to come up with a great idea.
Following the above-mentioned tips will get you closer to coming up with a great idea. Idea generation is the first step when it comes to new product development, and taking it seriously is the best way to ensure success on the local, national and global markets.