R&D Service

MARND follows a holistic structured process to develop its design solutions. The process starts with design research and targets optimised final product solution.

Process Structure


Market Research, Technology Research, and Intellectual Property (IP) Research help establish the product idea position in market against ready available current ideas, patents, and products. This gives an understanding of the industry landscape.  In this stage, past and current valid intellectual property (IP) are analysed to assist the feasibility of developing the proposed new innovation.

The research also investigates competition currently active in the market and relevant concepts and ideas that might develop into a competitor product in the foreseen future. A survey of prices currently offered for competitor products can also be done to estimate possible savings the new innovation could bring.

Some projects require onsite visits to evaluate operation challenges and better understand needs. For these projects the team travels to the site to observe and communicate with end-users within the client company to help set and evaluate design solution goals.

Concept Development

Abstract feasible ideas are developed to provide required solution and achieve set goals, turning vision into a reality. Features of the new products are selected from an array of possible features usually to provide most efficient solution. The concept is then sketched by hand to create visual representation of the idea and features and help the development process to proceed.

At end of concept development the preliminary design is created. It focuses on creating the product framework, which is crucial for the product development. The visual representation is made using 3D CAD rendering which helps effectively communicate the product idea.

The preliminary design bridges the gap between conceptual design and detailed design. At this stage, the overall product configuration is defined, and main features are outlined. Product specifications materialise and help the development team outline estimates of financial, technical, and manufacturing details of the product. By the end of this stage various stakeholders can easily provide feedback based on an accurate representation of the solution.

Detailed Design

Design and features detailed development starts after the concept reaches a satisfactory point and all the main features are frozen at the approval of the preliminary design, the design detailed features are polished. This allows the CAD model to be closest to reality from a technical point of view and ready for prototyping and optimisation.

Test & Optimisation

Tests are first carried out digitally by simulating real-world scenarios to estimate the product design ability and limitations. This helps identify key possible improvements required to overcome newly found limitations. 
Simulation simply helps identify how the product might change its shape or break when used by end-user. It could also highlight areas with excess material that could be removed; to save weight and cost without impacting functionality or looks.

Filament based 3D printers are then used to create working models for mechanical parts. After which powder-based selective laser sintering (SLS) printers  are used to produce more accurate tolerances, which in turn helps improve tests accuracy. Some parts are usually CNC machined after this to make sure the test is as accurate as possible before the design optimisation is finalised.

Throughout the optimisation phase, the product design is also kept optimised for manufacturing. Design for Manufacturing (DFM) is the general engineering art of designing products in such a way that they are easy to manufacture.

MARND Studio Process


Electronic parts go through a similar process starting with feature identification, selection, design, optimisation. The process is very efficient as it employs industry grade standard components during prototypes. Hence, the resulting printed circuit boards (PCBs) are exact replicas of the final product, with manual soldering.


Final technical drawings are created to allow accurate tolerance communication to vendors. These drawings clearly communicate the product specifications to vendors regardless of their experience or location.

Next comes, vendors survey, selection, communication, and supervision, can take place. By the end of the production process quality checks are conducted to ensure conformity of the produced product.


Product Ideas: The Feasibility Methodology is a white paper explaining how great inventors focus on creating great concepts, start-ups focus on cool prototypes, a bigger company wants to get into mass production. We have put together this white paper to decode the methodology required to achieve idea conceptualisation, prototype realisation, and product manufacturing.


The Product Design and Development process has many elements. We simplify the process and help you get to the quality end product through a structured proven process. The same development process is applicable to a variety of industries.

One part designed to replace a whole assembly
from conceptual design to quality control by MARND

Our clients range from those who come to us with an idea to those who seek final design optimization for manufacturing. Product designs are shared at different phases during the design development, for evaluation and feedback. These designs are usually viewable in 3D through direct links to our database.

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